Improving Your Web Page Using Eye-tracking

US scientists have used special technology to track people’s eye moves over various web page layouts. Among various other important titbits, they found that people seen text before they looked at images, and concluded how you will could compose your days news to grab immediate attention.

Yet that was just the start. The research created even more gems to give your web pages much more eye-catching power?

Copy style and design

Eyetracking research proved that shorter sentences hold people’s attention, when longer clusters tend to put people off reading. (Remember, we’re a lazy lot! )

Research workers found the fact that the optimum passage length with regards to holding interest was just a sentence or two! So if you find that youre using paragraphs of 62 words or maybe more, try isolating the text into more palatable chunks of 20 words.

Some web owners split their very own web copy into several columns, mimicking newspaper styles. This may work for printed media channels, but research showed so it doesn’t work on the web, with individuals losing concentrate over multiple columns.

If you’re applying two-column backup on your site, you’ve perhaps got even more text you really need. Make an effort cropping that to a more manageable period, or maybe dividing it over two pages.

Routing bars

These are generally usually put in one of 3 areas on a site: vertically down the left or right-hand sides, or horizontally across the top.

Eye checking tests revealed that nav bars at the right side outperformed individuals on the left. That they received eye-fixations for considerably longer, though this might be due to the novelty value — people are more used to discovering them on the left hand side.

However , the clear winner for getting interest was the horizontally top version, which kept people’s look for considerably longer than the usable variants.

Advertising campaigns and offers

Once you’ve got a particular offer designed for visitors or you’re marketing and advertising an affiliate provider, placement is crucial.

Exploration found that ads in the top left-hand portion of a webpage get the most eyeball fixations. Advertisements on the right hand side don’t do it well. And curiously, that’s the exact opposite to the procedure for press advertising!

In addition, if you place your ads or perhaps banners into foot from the page, they will hardly be seen at all. Information and facts of any kind of sort should always be above the fold so visitors can see that without hitting the dreaded slide bar! Placing ads and offers close to copy may be a really valuable trick. Advertising close to head lines get the most attention, while ads and advertisements above your logo and navigation bar are always less effective.

Textbased adverts often outperformed image ads in tests, in all probability because people take time to read all of them. So consider using textual ads with a catchy copy – not just a pretty picture!


When people apparently look at textual content before pictures, graphics nonetheless play a huge role. The video or graphic aspect is a primary influence on the (subconscious) acknowledgement of the site itself, and larger images with bolder graphics command many visitor’s attention.

A typical nearly all stamp mug-shot was observed to get a rapid glance out of just 10% of participants, so that is not a great contender pertaining to precious space on your website. But an common sized image of about 230 x 230 pixels received longer interest from above 70% of test subject matter – thus if you’re looking for an image, it pays to go for broke!

Another important finding (that just confirms what industry experts have been expressing for years) is that very clear human confronts drew one of the most attention. Individuals are interested in people, and profound emotional responses are sucked from interaction with other human themes.

Interestingly, the tests also available that people sometimes click on photographs and images – even if they don’t lead everywhere! So it might be an idea to hyperlink your pictures somewhere relevant, or to put open a pop-up window?? The research also showed that people recall straightforward facts, labels and locations best when ever they’re provided as textual content. But new, unfamiliar concepts and information were more accurately recalled when they were presented through images and toon.

So when you’ve got several levels of facts and aspect to convey, consider how very best they could be conveyed. It’s best to paint the wide-ranging strokes with eye-catching statements and strong copy. When you’ve got a fancy concept to set across, think about using blueprints, audio or video rather.

Remember, when each factor on your web page draws interest, you’re making a connection — and people is going to take more time to check what you’re offering. And every second they will stay on your websites is another second they’ll stay clear of your competition!

Comments are closed